THE POSITIONING SPRINT
When your buyer
starts looking,
will they think of you?
And if they do, will they think what you want them to?
Most businesses have never tested either answer.
A short, guided conversation. No pitch, no pressure.
Knowing who they are isn't the same as knowing what they think.
Why this works differently
Rewriting your headline again isn't the fix.
You've read the books. Journaled the exercises. Rewritten your LinkedIn headline for the fourth time this month. None of it stuck.
It didn't stick because the answer was never something you could think your way to. Positioning isn't a writing problem. It's a research problem, and the research is sitting in your market's head, not yours.
You need to go ask.
What it's costing you
Every month you stay unclear, someone else becomes the name your buyer thinks of first.
Here's what that's actually costing you. Three numbers, no email required.
We just estimated that stall rate. So did you, until you saw the number. Three real conversations in the Sprint replace that guess with your actual number.
A fixed 30% stall rate — not adjustable, so the number stays honest.
3 months already spent guessing.
That's roughly $15,000 a month sitting in conversations that went nowhere, and about $45,000 since you started reworking your message.
who's behind this
I've done this a long time,
at every scale.
Customer interviews. Competitive research. The questions nobody in your business has asked yet. Same process whether the business is two people or two hundred.
"Sam not only helped clarify and narrow our own vision, but his exceptional research of our competition opened up completely new avenues for revenue of which we were not even aware."
Mary Lee Cunill
CEO, TRY Communications
THE PLAN
From guess to proof.
STEP 01
Position
We put a stake in the ground on who it's for and where you'll find them.
STEP 02
Position
Three real conversations test what we guessed.
STEP 03
Move
We fix the message against what they said. You pick one thing to build next.
what you leave with
The answer you've been guessing at.
You'll know exactly who buys from you, why, and what to say to them, straight from the people who'd actually buy.
When they enter the market, they'll think of you. And they'll think exactly what you want them to.
You'll stop guessing.
Who is this for
Is this you?
Businesses early enough that the positioning still isn't settled.
- A new consultancy
- A product finding its first real customers
- A service business past the founder's network, into strangers
If you already have a tested message and a proven way people find you, this isn't the offer. Strategy First is.
Your market already has a message for you.
My job is making sure you go get it.
Next step
Talk it through first.
A free conversation, not a pitch. We'll figure out together whether the Sprint is the right next step, and if it is, we'll pick your two dates then.
We talk for 20 minutes. No pitch.
If it's a fit, you pick your two Sprint dates.
If it's not, you'll know that too, and know your next step.